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Pure Balance 90 — Client Discovery
Let's understand your biggest challenges
Before we build your plan, we want to understand your real life — your schedule, your relationship with food, and what has and hasn't worked before. There are no wrong answers. The more honest you are, the better we can help.
About you
First, tell us a little about yourself.
What is your primary goal with Pure Balance 90? *
Lose Weight
Burn fat, reduce body weight, feel lighter
Build Muscle
Add lean mass, get stronger, improve body composition
Eat Healthier
Clean up my diet, more energy, better habits
Daily life & schedule
Most nutrition plans fail not because of the food — but because of life. We want to understand what your real day actually looks like so we can build a plan that fits around it, not against it.
4 questions in this section
Question 1 of 20 · Daily Life & Schedule
Walk me through a typical weekday. When do you wake up, when do you eat, and how much time do you actually have for meals?
Be as real as possible — if you usually skip breakfast and eat lunch at your desk, tell us that. There's no wrong answer here.
Question 2 of 20 · Daily Life & Schedule
How different are your weekends from your weekdays when it comes to eating? Do you notice a pattern?
Weekend eating is where many plans break down. Social events, later wake times, and unstructured days create a completely different eating environment.
Question 3 of 20 · Daily Life & Schedule
Do you cook at home regularly, or does most of your food come from restaurants, takeout, or convenience options? How many times a week do you actually cook?
This helps us understand whether we're building a cooking-based plan or a strategy that works with your realistic food environment.
Question 4 of 20 · Daily Life & Schedule
Who else are you feeding? Do you cook for a family, a partner, or just yourself — and do other people's preferences affect what you eat?
Clients who cook for others often end up eating the household's food rather than what serves their goal. We want to plan for this.
Your relationship with food
Most nutrition struggles aren't about information — they're emotional. Understanding why you eat the way you do is just as important as what you eat. These questions are honest, and your honest answers make everything else work better.
4 questions in this section
Question 5 of 20 · Relationship with Food
When you eat something you feel like you "shouldn't" — what's usually going on? Stress, boredom, celebration, social pressure, or something else?
Understanding the trigger is the first step to building a real strategy around it, rather than just saying "try harder."
Question 6 of 20 · Relationship with Food
Are there foods you feel like you can't stop eating once you start? What are they?
Many processed foods are engineered for this response. Naming the specific ones helps us build targeted strategies — not just general advice.
Question 7 of 20 · Relationship with Food
How do you feel about food overall — is eating something you enjoy, something you stress about, or somewhere in between?
This shapes how we frame your entire program — guilt and anxiety around food requires a different approach than a neutral or joyful relationship with eating.
😟 I stress about it😊 I enjoy it completely
Question 8 of 20 · Relationship with Food
Do you eat when you're not hungry — and if so, when does that happen most?
Late at night, while watching TV, while working — knowing the specific context helps us build an environmental solution rather than relying on willpower.
Past attempts & history
Every failed attempt carries important information. What broke down before tells us exactly where your plan needs to be different this time.
3 questions in this section
Question 9 of 20 · Past Attempts
What have you tried before — diets, programs, apps, meal plans — and what happened? Where did things break down?
The pattern of what breaks down tells us exactly where this plan needs to be different. Be specific if you can.
Question 10 of 20 · Past Attempts
Has there been a time in your life when you felt like you were eating really well? What were you doing differently then?
Understanding what conditions were in place during your best period — more time, less stress, a supportive partner, meal prepping — can reveal what enables your success.
Question 11 of 20 · Past Attempts
When you've tried to change your eating in the past, what's the first thing that usually makes you give up or go back to old habits?
This is the most important question in this section. Whatever you name here is the #1 thing your plan needs to be built around.
Environment & social life
Environment design matters more than willpower. Who and what surrounds you has an enormous impact on what you eat — we need to understand what we're working with.
3 questions in this section
Question 12 of 20 · Environment & Social
How much does eating out, social events, or other people's food choices affect what you end up eating? Is this a regular challenge?
If you eat out four nights a week, a plan that only accounts for home cooking is already broken. Be honest about how often this happens.
Question 13 of 20 · Environment & Social
Is there anyone in your household or close circle who makes it harder to eat well — someone who brings in junk food, pushes food on you, or isn't supportive of the change?
This is a real obstacle for many clients. We can't build a successful plan that pretends the people around you don't exist.
Question 14 of 20 · Environment & Social
What does your kitchen and pantry look like right now? Do you have whole food ingredients available, or is most of what's accessible processed and packaged?
If your kitchen is stocked with chips and convenience food, that's what gets eaten when you're hungry and tired. Sometimes the first step is a pantry audit — not a meal plan.
Knowledge & beliefs
Nutrition is one of the most misinformation-heavy topics out there. Before we can educate, we need to understand what's already in there — including what might need to be unlearned.
3 questions in this section
Question 15 of 20 · Knowledge & Beliefs
When you think about "eating healthy," what does that look like in your head? What foods come to mind?
Your mental model of healthy eating tells us a lot about what needs to be clarified. There's no wrong answer — and many common beliefs turn out to be outdated.
Question 16 of 20 · Knowledge & Beliefs
Is there anything about nutrition that confuses you or that you're not sure is actually true?
Carbs at night cause weight gain? Fat makes you fat? You need to eat less to lose weight? These are extremely common beliefs that may not be serving you. Share whatever's unclear or contradictory.
Question 17 of 20 · Knowledge & Beliefs
Do you know roughly how much protein you eat in a day right now? Have you ever paid attention to it?
Protein is the most important macronutrient for every goal in Pure Balance 90 — and the most chronically under-consumed. Your answer helps us know how much education we need to do here.
Readiness & motivation
Knowing what you want is different from being ready to change. These final questions help us understand where you really are — and what's driving you underneath the goal.
3 questions in this section
Question 18 of 20 · Readiness & Motivation
On a scale of 1–10, how ready do you honestly feel to make real changes to the way you eat — not just wanting to, but actually ready to do the work?
Be honest with yourself. A 6 is important information. We'd rather know that now than build a plan at full intensity for someone who needs to start at a pace that fits their life.
Not ready yet100% committed
Question 19 of 20 · Readiness & Motivation
What's the real reason — underneath the goal — that you want this? What would actually be different about your life if you achieved it?
Surface goals aren't strong enough to carry 90 days of behavior change. The real reason — having energy for your kids, getting off medication, feeling like yourself again — is the anchor we come back to in every session.
Question 20 of 20 · Readiness & Motivation
What does success look like to you at the end of 90 days — and if you could only make one change, what do you think would make the biggest difference?
This is the last question. Your answer here shapes what we focus on in Month 1 of your program. There's no wrong answer.
Thank you — we've got everything we need.
Your responses have been sent to Kristie at Pure Balance Athletic Co. She'll review your answers before your first session so your plan is ready to go from day one. Expect to hear from us within 24–48 hours.
Pure Balance 90 — Your journey starts here